ZENITH CUTTER

CATEGORY: 3D RENDERING, GRAPHIC DESIGN
SERVICES: PRODUCT CATALOGS, ECOMMERCE CONTENT, ADVERTISEMENTS

Zenith is a company known to be one of the best industrial knife distribution web-based partner in the world. They offer a wide range of products within this industry that cover a large scale of materials. IQ was hired in order to deliver photo-realistic renders to their web e-commerce platform, Knife-xpress, using unique product rendering views unable to be achieved with photography alone.

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CARDBOARD CUTTER

For Knife-xpress and their sub-brand, Zenith Cutter, IQ was able to deliver imagery for their catalogs that improved their company's marketing efforts. The Zenith Cutter (above) is a knife tool used for cutting cardboard in mass productions of cardboard boxes.

CARDBOARD CREASER

The Zenith creaser is also used in the mass production of cardboard boxes, but for the scoring of sides rather than cutting. IQ was able to deliver angled views of each of these Knife-xpress products so that they would be accurately represented and more easily understood.
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An issue IQ commonly witnesses with our clients is their inability to explain to their audience what each part they’re selling is used for, or what it’s intended application is. IQ solves this issue by offering imagery that supports assemblies and creates detailed ‘ghost views’ that allow the consumer to see each product piece in the assembly.