GOELLNER

CATEGORY: 3D RENDERING, GRAPHIC DESIGN
SERVICES: PROMOTIONAL MEDIA AND ADVERTISEMENTS, NEW PRODUCT LAUNCHES

Under the Goellner name is AME (Advanced Machining & Engineering) and Hennig. AME is a global manufacturer and distributor of precision machine tool components and metal cutting solutions. AME's product lines include production carbide saws and blades, tombstones and workholding solutions, power drawbar and spindle components, gravity fall safety and precision holding devices, as well as many other precision machine components. Hennig covers global machine protection, with their products ranging from covers and shield systems, to conveyors and filtration products.

ADVANCED MACHINING AND ENGINEERING
Advanced Machine & Engineering and Hennig Inc. had requirements for IQ to render some large tombstones and machinery. IQ was able to deliver multiple projects in a timely manner across a range of needs for website development to advertisements sent to their customers.

We found it’s a tough job hire photographers to capture imagery for the products seen in the industry. These tools and machinery sometimes weigh too much to even ship to a location, which then forces the client to setup appointments with photographers to shoot at their own location. Reducing setup time was a goal of IQ and we succeeded by only having our clients deliver digital files that weigh nothing.

"We design imagery before the product hits the manufacturing floor."

Hennig is a company well know for their pioneering design in the machine protection industry. IQ was able to sucessfully assist Hennig in creating product renders for their feature in the IMTS convention, with this iPad stand. 

IQ offered Hennig both orthographic views of their stand along with exploded views of the multiple parts. While the orthographic views show multiple angles of a product, the exploded views visualizes the product in a 3D space which allows the user to see all components captured in assembly.